I apologize for the delay, I wanted to write to you earlier this week, and time just got away from me. I can’t believe it is Friday already!
I recently learned something that totally blew me away.
Now keep in mind, if you have ever bought a course from me before, I’ve always said “Make sure when you are mailing/calling/emailing prospects for your local marketing business, be sure to follow up with them at least one time”
You hear people saying that all of the time right?
And believe me, I know that is the best strategy to really optimize your return on a mailing…
How many of you have gotten as far as contacting some businesses one time, and then not following up?
If you are not following up at least 3 times, you are making a HUGE mistake.
Now let me tell you why…
Statistics have shown that 2% of all sales are made on the second contact.
5% of all sales are made on the third contact…
and 10% of all sales are made on the fourth contact!
Now check this out…80% of all sales are made on the 5th through 12th contacts!!!
So what does this tell us?
If you follow up 3 additional times with your prospects, you will easily triple the amount of sales you close. Is that crazy or what!?!
This means that if you want to get the highest sales conversions, you need to be following up. Be persistent.
And most importantly…
Do not give up after just one point of contact!
How many times do you follow-up with your prospects? I’d love to hear about it. Feel free to post in the comments section below
Have a great weekend!